Nigel is a dedicated sports marketing professional with over 20 years of commercial experience within the sporting world. This experience is built upon a foundation of a decade of competitive experience within the realm of motorsport (five years of which was at an international professional level).

During his career, Nigel has held senior positions at both sporting properties/rights holders and consulting/marketing companies in the UK, Europe and North America. This experience, obtained in brands and properties related to motorsport (international motorbike racing and different categories of national and international car racing) as well as other sports including football, has instilled a deep understanding of the immense commercial potential of sports sponsorships and commercial partnerships at all levels of sporting endeavour.

As a lover of all sports, Nigel is driven to unite the worlds of commerce and sport through the creation of authentic, meaningful, and effective partnerships between top sporting properties and corporations/brands which truly speak to, and deeply engage, target audiences. These partnerships can include elements of sponsorship and activations as well as content, PR, general marketing and accompanying events.

Nigel’s experience on both sides of the industry gives him a unique insight into the challenges faced by both parties and his drive to find innovative and ground-breaking solutions to these challenges is what motivates and inspires him on a daily basis.