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NEWS & MEDIA

News & Media

The latest updates from GMP and our clients.

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The Definitive Guide to Sports Property Development and Asset Commercialisation in 2026
Thoughts

The Definitive Guide to Sports Property Development and Asset Commercialisation in 2026

With global sports media rights projected to reach $67.34 billion in 2026, the era of simply selling space has officially ended. If you're still...
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How to Value Sports Sponsorship Assets: A Strategic Guide for 2026
Thoughts

How to Value Sports Sponsorship Assets: A Strategic Guide for 2026

With the global sports sponsorship market projected to reach a staggering $103.92 billion by 2026, the era of "logo counting" has finally reached its...
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The Strategic Sports Event Development Agency: Architecting Media Properties for 2026
Thoughts

The Strategic Sports Event Development Agency: Architecting Media Properties for 2026

What if your next sports fixture wasn't just a date in a diary, but a high-value media asset designed to thrive in a fragmented digital ...
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Global Sports Media Business Development: A Strategic Reference for 2026
Thoughts

Global Sports Media Business Development: A Strategic Reference for 2026

With the global sports media rights market projected to reach an unprecedented $67.34 billion in 2026, the traditional playbook for commercial growth...
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Using Data Insights to Evaluate Sports Sponsorship Value
Thoughts

Using Data Insights to Evaluate Sports Sponsorship Value

While the global sports sponsorship market is projected to reach $115.8 billion by 2026, a staggering 76% of marketing executives still struggle to...
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The Role of a Sports Technology Innovation Agency in 2026: A Strategic Trend Analysis
Thoughts

The Role of a Sports Technology Innovation Agency in 2026: A Strategic Trend Analysis

By the close of 2026, the global sports technology market is projected to reach a staggering $44.90 billion, yet many organisations still struggle to...
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