With a over two decades spent in the music industry and an additional decade of wider creating endeavours (including two published non-fiction books) and a diverse skill-set which encompasses a wide range of creative endeavours, Simon is a firm believer in the power of a story; however that story may be conceived and delivered.

A large part of Simon’s career history has been built around the idea of conveying ideas and concepts in such a way as to appeal to, and be understood by, the greatest number of people possible. While the medium may vary, the idea is always the same; to use whatever art-forms are most appropriate and effective to get the message across. There is little that can engage and inspire as much as a feeling of a shared passion and a shared understanding and Simon has worked throughout his career to use his skills and abilities to achieve just that.

Simon is also a very keen sports fan and innately understands that sport offers opportunities for communication on a great many levels. Beyond the superficial competition lie a multitude of interconnected stories of human endeavour, adversity and – ultimately – the rollercoaster of the lows of failure to the highs of triumph and success. This understanding of the power of these messages available through the sporting platform, and the ability to harness that power, is where Simon’s particular strengths lie and his unique contribution to GMP clients.