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News & Media

The latest updates from GMP and our clients.

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Building a Sports Sponsorship Inventory: A Strategic Blueprint for 2026
Thoughts

Building a Sports Sponsorship Inventory: A Strategic Blueprint for 2026

In 2026, a logo on a perimeter board is no longer a partnership; it's an afterthought. As the global sports sponsorship market is projected to ...
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Creating Sports Events from Scratch: A Strategic Guide to Building New Properties
Thoughts

Creating Sports Events from Scratch: A Strategic Guide to Building New Properties

The most enduring sports properties are not born on the pitch; they are engineered in the boardroom as high-value media assets long before the first...
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Data Storytelling in Sports Media: Elevating Metrics into Strategic Narratives
Thoughts

Data Storytelling in Sports Media: Elevating Metrics into Strategic Narratives

Whilst the global sports analytics market is projected to reach $3.86 billion in 2026, many organisations find themselves rich in information but...
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Strategic Sports Event Development: Best Practices
Thoughts

Strategic Sports Event Development: Best Practices

In an industry where the global sports rights market is now valued at over $67 billion, the era of the simple tournament has effectively ended. ...
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The Strategic Role of a Sports Storytelling Agency in 2026
Thoughts

The Strategic Role of a Sports Storytelling Agency in 2026

What if the most significant driver of your property's valuation isn't the live broadcast rights or the stadium capacity, but the narrative...
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International Sports Partnership Agency: Navigating Global Commercial Success in 2026
Thoughts

International Sports Partnership Agency: Navigating Global Commercial Success in 2026

With the global sports sponsorship market projected to reach $103.92 billion by 2026, the sheer volume of capital flowing into the industry is...
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