Thoughts - Global Media Properties

Creating Sports Events from Scratch: A Strategic Guide to Building New Properties

The most enduring sports properties are not born on the pitch; they are engineered in the boardroom as high-value media assets long before the first…

Whilst the global sports analytics market is projected to reach $3.86 billion in 2026, many organisations find themselves rich in information but…

In an industry where the global sports rights market is now valued at over $67 billion, the era of the simple tournament has effectively ended. You…

What if the most significant driver of your property’s valuation isn’t the live broadcast rights or the stadium capacity, but the narrative…

With the global sports sponsorship market projected to reach $103.92 billion by 2026, the sheer volume of capital flowing into the industry is…

What if the sheer scale of a global sports marketing firm is actually the primary obstacle to your property’s commercial evolution? You’ve likely…

Global sports rights spending is projected to reach £53 billion in 2026, yet many media properties remain trapped in a cycle of reporting reach…

Whilst traditional broadcast models once defined the industry, streaming platforms now command nearly half of all television viewership; global…

Streaming services are projected to spend $14.2 billion on sports rights in 2026, yet the average fan now faces a fragmented annual cost of over…

The era of valuing sports properties based solely on “eyeballs” has reached its conclusion. In 2026, the global sports sponsorship market is…